Posts Tagged ‘clients’

Crappy Designs Shine (to Clients)

Monday, November 10th, 2008

Forewarning: Never show design samples you wouldn’t want a client to choose. It may be a bit early to be preaching this, but you’ll thank me later.

Never show a design to a client if you’re not happy with it yourself. If you send sample 1, 2 and 3 to a client and #3 snuck in there for quantity sake only – it will inevitably be picked.

If it’s a logo you’re not 100% happy with – you’re going to hate working on the stationery package to go along with it. If it’s a crappy web sample that’s picked – you’re going to be miserable building the site.

9 times out of 10 – the client will pick the worst (or your least favorite) design that you show.

So, get it out of your system while you can. You may only show professors one final design (along with the many comps in-between), but keep in mind – when you’re showing clients a few logo samples, or a web design/layout or two – only show what you’re happy with. By all means, ‘error’ on the side of quality, not quantity.